Product Development and Management: Key Concepts & Principles

Retrieval

1. Without notes, explain the decision supported by product mindset.
2. Without notes, explain the decision supported by value over pricing.
3. Without notes, explain the decision supported by marketing, brand, and performance.
4. Without notes, explain the decision supported by product-development framework.
5. Without notes, explain the decision supported by innovation, growth, and plc.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a one-page product thesis. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25