Week
01
Product Development and Management: Key Concepts & Principles
Source pages 1
Complete curriculum
Twenty-eight modules. Five decisions each.
Week numbers follow the supplied outline. Historical cohort dates and breaks do not control this self-paced version.
Week
02
Product Development Process
Source pages 1, 2
Week
03
Market Structure Analysis and Opportunity Identification
Source pages 2
Week
04
Competitive Positioning and Its Role in Product Design
Source pages 3
Week
05
A/B and A/A Testing, MVP and Growth Hacking
Source pages 3, 4
Week
06
Concept Development and Testing
Source pages 4
Week
07
Understanding Consumer Preferences
Source pages 4, 5
Week
08
Product Solution Design
Source pages 5
Week
09
Willingness to Pay and Price Setting
Source pages 5
Week
10
Product Positioning and Branding
Source pages 5
Week
11
Managing Distribution and Pricing
Source pages 6
Week
12
Managing Product Performance & Metrics
Source pages 6
Week
13
Product Concept Generation and Selection and Project Management
Source pages 6
Week
14
Agile Product Development (Part 1)
Source pages 6, 7
Week
15
Agile Product Development (Part 2)
Source pages 7
Week
16
Product Roadmap and Prioritisation
Source pages 7
Week
17
Product Marketing
Source pages 7
Week
18
Growth Strategies and Market Metrics
Source pages 8
Week
19
Prototyping and Testing
Source pages 8
Week
20
Business Models for Digital Products
Source pages 8
Week
21
Introduction to Data Science and Analytics
Source pages 9
Week
22
Customer Analytics for Product Managers
Source pages 9
Week
23
Social Media and Text Mining Tools & Techniques
Source pages 9
Week
24
Financial Analysis for Product Managers
Source pages 9
Week
25
Introduction to AI in Product Management
Source pages 10
Week
26
Applications of Generative AI in Product Management
Source pages 10
Week
27
Capstone Project: New Product Proposal (Part 1)
Source pages 10
Week
28
Capstone Project: New Product Proposal (Part 2)
Source pages 10