Week 28 · learning day 3
Analytics and financial case
Capstone Project: New Product Proposal (Part 2) · 45–60 minutes
Today’s outcomes
- Explain analytics and financial case in the context of capstone project: new product proposal (part 2).
- Analyse a product decision using the source outcome rather than intuition alone.
- Produce a reusable section of a new-product proposal.
Source trace
W28-O03Simulate all the phases of product development while applying the concepts learned and identify the challenges.
Core lesson
Make the choice inspectable
Analytics and financial case matters when it changes a real allocation of attention, money, time, or delivery capacity. A final product proposal integrates desirability, viability, feasibility, and learning.
Start by naming the decision and the uncertainty around it. Separate evidence from assumptions, compare at least one alternative, and state what would make you revise the choice.
The source outcome for today is: Simulate all the phases of product development while applying the concepts learned and identify the challenges.
What decision will analytics and financial case improve, what evidence is sufficient for that decision, and what is the cost of being wrong?
Worked example
Analytics and financial case in practice
For your proposed new product, the product manager must analyse a choice about analytics and financial case. The team records the target user and outcome, the evidence currently available, the strongest alternative, and the next reversible test. The recommendation is written as a choice with a reason—not as a list of features.
Do the work · 20 minutes
Turn the idea into a decision
- Choose a product you know and write the specific decision that analytics and financial case should support.
- List two pieces of evidence, two assumptions, and one credible alternative.
- Make a recommendation in three sentences and add one condition that would change it.
Save to your portfolio
A new-product proposal — section: Analytics and financial case
Knowledge check
Answer before opening
What is the decision at the centre of analytics and financial case?
A good answer names an accountable choice, not merely an activity or output.
How should evidence and assumptions be separated?
Label observed facts, interpretations, and untested beliefs explicitly so the next learning step is visible.
What makes the recommendation revisable?
It includes a trigger, threshold, or new evidence that would justify changing course.
What should the portfolio artefact communicate?
The context, considered alternatives, chosen direction, rationale, evidence, and remaining risk.
Spaced review
Reconnect the learning
Reflection