Week 9 · learning day 4
Price recommendation
Willingness to Pay and Price Setting · 45–60 minutes
Today’s outcomes
- Explain price recommendation in the context of willingness to pay and price setting.
- Design a product decision using the source outcome rather than intuition alone.
- Produce a reusable section of a price recommendation.
Source trace
W09-O01Understand common pricing approaches.
Core lesson
Make the choice inspectable
Price recommendation matters when it changes a real allocation of attention, money, time, or delivery capacity. Price reflects value, alternatives, willingness to pay, and economic constraints.
Start by naming the decision and the uncertainty around it. Separate evidence from assumptions, compare at least one alternative, and state what would make you revise the choice.
The source outcome for today is: Understand common pricing approaches.
What decision will price recommendation improve, what evidence is sufficient for that decision, and what is the cost of being wrong?
Worked example
Price recommendation in practice
For a goal-based savings account, the product manager must design a choice about price recommendation. The team records the target user and outcome, the evidence currently available, the strongest alternative, and the next reversible test. The recommendation is written as a choice with a reason—not as a list of features.
Do the work · 20 minutes
Turn the idea into a decision
- Choose a product you know and write the specific decision that price recommendation should support.
- List two pieces of evidence, two assumptions, and one credible alternative.
- Make a recommendation in three sentences and add one condition that would change it.
Save to your portfolio
A price recommendation — section: Price recommendation
Knowledge check
Answer before opening
What is the decision at the centre of price recommendation?
A good answer names an accountable choice, not merely an activity or output.
How should evidence and assumptions be separated?
Label observed facts, interpretations, and untested beliefs explicitly so the next learning step is visible.
What makes the recommendation revisable?
It includes a trigger, threshold, or new evidence that would justify changing course.
What should the portfolio artefact communicate?
The context, considered alternatives, chosen direction, rationale, evidence, and remaining risk.
Spaced review
Reconnect the learning
Reflection