Product Development Process

Retrieval

1. Without notes, explain the decision supported by personas and customer needs.
2. Without notes, explain the decision supported by design thinking and portfolio design.
3. Without notes, explain the decision supported by customer-value dimensions and marketing.
4. Without notes, explain the decision supported by product types, success/failure, and npd speed.
5. Without notes, explain the decision supported by disruptive positioning, concept testing, potential, and forecasting.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a discovery brief. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25