Market Structure Analysis and Opportunity Identification

Retrieval

1. Without notes, explain the decision supported by market definition.
2. Without notes, explain the decision supported by segmentation.
3. Without notes, explain the decision supported by targeting.
4. Without notes, explain the decision supported by user personas.
5. Without notes, explain the decision supported by customer journeys.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a market and journey map. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25