Competitive Positioning and Its Role in Product Design

Retrieval

1. Without notes, explain the decision supported by positioning and npd success.
2. Without notes, explain the decision supported by competitive analysis.
3. Without notes, explain the decision supported by positioning types and crisis response.
4. Without notes, explain the decision supported by disruptive and digital positioning.
5. Without notes, explain the decision supported by radical innovation challenges.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a positioning decision record. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25