A/B and A/A Testing, MVP and Growth Hacking

Retrieval

1. Without notes, explain the decision supported by new-product types and failure factors.
2. Without notes, explain the decision supported by npd context and speed.
3. Without notes, explain the decision supported by consumer research during npd.
4. Without notes, explain the decision supported by contextual mvp decisions.
5. Without notes, explain the decision supported by causality, validity, a/a, a/b, and growth hacking.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent an experiment and mvp plan. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25