Understanding Consumer Preferences

Retrieval

1. Without notes, explain the decision supported by preference problems.
2. Without notes, explain the decision supported by explicit-response methods.
3. Without notes, explain the decision supported by kano categories.
4. Without notes, explain the decision supported by kano research and scoring.
5. Without notes, explain the decision supported by feature prioritisation.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a kano priority table. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25