Managing Distribution and Pricing

Retrieval

1. Without notes, explain the decision supported by product-launch planning.
2. Without notes, explain the decision supported by launch readiness.
3. Without notes, explain the decision supported by price competition.
4. Without notes, explain the decision supported by distributor management.
5. Without notes, explain the decision supported by integrated pricing and distribution.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a launch and distribution plan. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25