Managing Product Performance & Metrics

Retrieval

1. Without notes, explain the decision supported by marketing-created value.
2. Without notes, explain the decision supported by short-term metric limitations and romi.
3. Without notes, explain the decision supported by eva and npv.
4. Without notes, explain the decision supported by b2b customer/distribution relationships.
5. Without notes, explain the decision supported by growth, resilience, and platform value.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a performance scorecard. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25