Product Marketing

Retrieval

1. Without notes, explain the decision supported by structured digital marketing.
2. Without notes, explain the decision supported by objectives and channels.
3. Without notes, explain the decision supported by content marketing.
4. Without notes, explain the decision supported by content types and plan.
5. Without notes, explain the decision supported by marketing operations, automation, and source-required quiz.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a digital marketing brief. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25