Customer Analytics for Product Managers

Retrieval

1. Without notes, explain the decision supported by profitable-segment objective.
2. Without notes, explain the decision supported by segmentation variables.
3. Without notes, explain the decision supported by grouping and interpretation.
4. Without notes, explain the decision supported by perceptual mapping.
5. Without notes, explain the decision supported by preference mapping and market gaps.

Mini-case

Using a product from a different industry than this week’s worked examples, frame one consequential decision. Apply two ideas from the week, compare an alternative, and state what evidence would change your recommendation.

Portfolio check

Combine the five daily artefacts into one coherent a segment opportunity map. Remove contradictions and add a dated decision statement.

Rubric

• Problem and decision clarity — 25
• Evidence and assumptions — 25
• Method choice and alternatives — 25
• Recommendation and revision trigger — 25